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Close your eyes and picture this:

You're standing in the middle of nowhere Iceland, surrounded by that otherworldly volcanic landscape that makes you feel like you've accidentally stumbled onto another planet.

The wind is whipping your hair into a nest that would make birds jealous, and your heart is doing that little flutter-dance it does when you're both terrified and exhilarated.

And there it is. A Big Red Button.

Not metaphorically speaking. An actual, physical, ridiculously tempting big red button sitting on a pedestal like some kind of modern art installation in the middle of an Icelandic wilderness.

That button is sitting there, practically screaming to be pressed. Your finger hovers over it for what feels like seventeen eternities compressed into three seconds.

No instructions. No warning label. No "Press here to unleash cosmic chaos" sign anywhere to be found.

Just you, the elements, and a decision.

Have you ever been in that moment where something is calling you to take action without any guarantees about what happens next?

Sometimes life plants these big red buttons in our path. They're terrifying. They're exhilarating. And they're showing up to ask us a simple question: are you brave enough to press me?

Here's something crucial about human nature that most businesses completely miss: most humans cannot resist pushing a big red button. Seriously, could you walk past it without at least being tempted?

Pattern interruption is the secret to getting attention.

When everything online looks the same – the same boring opt-ins, the same "Download My FREE PDF" buttons, the same "Book a Call" CTAs – we become blind to it all.

But throw a metaphorical big red button into your digital town square? You've got people stopping in their tracks.

Think about it:

What if your welcome sequence had an unexpected twist?

What if your website had a surprise element that delighted visitors?

What if your social content broke all the "rules" of your industry?

The businesses winning the attention game aren't just louder – they're different. They're creating their own version of the big red button that makes people stop scrolling, pay attention, and think, "Well, I've gotta see what THAT does!"

This isn't just about being weird for weird's sake. It's about creating moments of unexpected delight that transform passive observers into active participants.

So what's your big red button? What could you create that would be so irresistible, so different, so delightfully unexpected that people couldn't help but engage?

I'm here for all your ideas. Come see me behind the bar at the Come Wright Inn and we'll talk.