Ask Questions
People want to be heard. Do you think email blasts and run-of-the-mill social posts are making your people feel heard?
Offer Choices
One size fits all marketing doesn't work. Acknowledge people's individuality by allowing them to choose how they interact with you and your content.
Gamify
What keeps people playing games on their phones over and over? Fake internet points!! Nobody likes a lecture, so don't turn your marketing strategy into one.
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